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PRODUCT DESIGNER

Designing
digital products
with clarity structure business intent

I design thoughtful digital experiences that simplify complexity, strengthen trust, and help products feel more cohesive from strategy to execution

My work spans UX strategy, interaction design, and polished UI systems for brands and teams that want sharper user experiences and more confident digital products

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wHAT I BRING

Good product design means more than polished screens

It means identifying the right problem, creating stronger structure, and making design decisions that improve both usability and product direction

 

Strategic UX

I help teams define what matters, reduce friction, and create more intuitive user journeys.

System Thinking

I design with consistency and scalability in mind so products feel coherent as they grow.

Visual Clarity

I bring structure, hierarchy, and polish that make digital experiences easier to understand and trust.

SELECTED WORK

Projects shaped with clarity and intention

Each project reflects a different design challenge, but the goal is consistent:
create experiences that are clearer, stronger, and more effective for users and the business

BOUTIQUE TOURISM BRAND

Selected Places

Ongoing design support across mini sites, landing pages, marketing materials, and digital tools for a boutique tourism company

  • Landing Pages
  • Mini Sites
  • Marketing Design
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Beauty Provider Platform

Wig Pro Locator

Designed a website from scratch, turning a new idea into a clear, user-friendly experience where people can find local wig professionals in their area.

  • UX Strategy
  • Concept Development
  • Website Design
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Finance

Lionstone Bookkeeping

Redesigned a bookkeeping website to improve clarity, trust, and navigation for prospective clients

  • Messaging
  • Navigation
  • Trust Signals
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TESTEMONIALS

What people value in my work

"I’ve worked with Barbara on two separate website projects, and she delivered exceptional results both times. She perfectly balances creative flair with technical functionality, making sure everything looks beautiful and works seamlessly. Barbara is easy to communicate with, highly efficient, and consistently executes exactly what I’m looking for."
Wig Pro LocatorBleema
"Barbara was a pleasure to work with. She was easy to communicate with as well as kept to a predetermined timeline. I highly recommend hiring her as she was by far the best option we have found for Figma design work on Upwork."
ERTC FundingIzzy
"Barbara is an truly professional. She takes all jobs very seriously , she investigate and takes into
consideration a lot of things into that the job will fit the request and truly emphasize digital marketing."
Selected PlacesNimrod
contact

Looking for a designer who can
bring more clarity and confidence
to the product?

I’m open to freelance, contract, and full-time product design opportunities

Get in touch